International Sales Manager / Export Manager / Regional Development Manager
16 rue boulle , Paris, France
REGIONAL MARKET MANAGER
Shaw Contract Group / Dubai / 2015 – 2017
SHAW Industries Group, a subsidiary of Berkshire Hathaway, Inc., is the world’s largest carpet manufacturer. Implemented new representation office for SHAW Industries in Dubai (commercial, hospitality, residential). Responsible for achieving sales and chart of works objectives in given territories in MEA. Drove hospitality growth by focusing on strategic sales and provided expert consulting to address client’s needs.
·Led strategic direction, channel management, sales deployment and training with dealer principals for all markets in UAE, Qatar and Oman.
·Drove business development, research (market share and competition) and profiled targets in the hospitality market.
·Managed sales opportunities with local teams and global account managers to support and win business from major multinational clients (commercial & hospitality)
·Led hospitality strategic account sales in the Middle East and increased new accounts within the region. Liaised with US/Asia/Europe counterparts to maximize sales opportunities with hotel brands, hotel owners, developers and FF&E purchasers.
·Identified and developed relevant strategies with the Architects and Designers market (A&Ds) to increase brand recognition (Lunch & Learn and CPD/CEU presentations, seminars, networking events, partnerships). Coordinated and led presentations to top practices in New York, Atlanta, London with local counterparts to leverage specification in MEA market.
·Increased hospitality projects pipeline by managing projects with US counterparts (design, estimation, sampling) and local designers, hotel brands, owners, contractors to meet required projects schedules and objectives.
REGIONAL DEVELOPMENT MANAGER
Herman Miller / Dubai / 2011 – 2014
Herman Miller is a major US manufacturer of office furniture, equipment and home furnishings. Responsible for developing and delivering knowledge-based expertise to the A&D community and consulting that added value to customers, deepened relationships and increased sales. Local expert on the A&D community, accountable to build strategic relationships with key firms/players in those firms Managed key accounts and dealers in UAE, Saudi Arabia, Bahrain, Qatar, Jordan, Lebanon, Oman, South Africa, Egypt, Morocco.
·Led strategic business and forecasting discussions with dealer principles to facilitate achievement of dealer sales goals, established new accounts and grew existing customer sales.
·Prospected and assessed distribution network (independent channel and Herman Miller dealers); enhanced product showrooms display and developed marketing and training tools.
·Coordinated the design takeoff, product application within A&D firms and design department. Implemented wellness programs to enhance customer’s experience.
·Managed sales opportunities, request for information, tender process and delivered mock up experiences.
·Provided solutions and quotations to key accounts. Delivered trainings and coordinated set up demos for end users as necessary.
·Effectively managed Salesforce information accurate to communicate monthly forecasts.
·Increased brand awareness by actively delivered CPD presentations and developed partnership with the American University of Dubai (AUD) and the Royal Institute of British Architects (RIBA).
·Coordinated and successfully launched new products and concepts among the region with dealers and internal marketing resources: key speaker at dealer trainings and events.
EXPORT MANAGER MIDDLE EAST
ODF Paris / Paris, Dubai / 2006-2010
ODF PARIS is a manufacturer of high-end bathroom accessories. Joined as area manager to prospect the A&D market and hospitality market in London and Dubai – promoted as regional manager based out of Dubai after successfully surpassing established goals. Opened a completely unworked territory. Educated customers on products and provided customized solutions to increase sales.
·Established a new distribution network in the Middle East (Saudi Arabia, Qatar, UAE, Oman, Bahrain)
·Trained dealers and partners on new products.
·Built pricing opportunities with dealers to encourage repeat sales.
·Implemented successful account plans for Architects and Designers top studios in collaboration with marketing.
·Analyzed and prospected the local Architects & designers (A&D) market (London, Dubai) to drive specification in the hospitality market.
·Developed relationships across targeted accounts: hospitality decision makers, consultants, contractors.
·Implemented marketing plans and strategies to enhance brand recognition (trade shows, advertising).
·Processed orders, letters of credits and ensured excellent level of service with customer service.
BSC IN INTERNATIONAL BUSINESS – Marketing concentration.
Neoma Business School, Rouen, France. 2001-2005
BACHELOR OF BUSINESS ADMINISTRATION – Exchange student
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