Fashionation Online KG was a subsidiary of the Peek & Cloppenburg KG Düsseldorf and responsible for the online store www.peek-cloppenburg.de. Peek & Cloppenburg has more than 150 stores in 15 countries.
The core role was the constant improvement of all key performance indicators of the online store Fashion ID which was launched in March 2013. Direct reporting to the head of online trading and the CEO:
·Professional and disciplinary team lead of seven employees
·Conduction/Preparation of annual performance reviews
·Development of reporting structures for all relevant KPI´s
·Constant controlling of all KPI´s and evaluation of measures to optimize sales & CR
·Preparation of short and long-term measures to lower return rates
·Development and securing of a error-free product photo process
·Setup of a campaign management department
·Internal function interface between the departments merchandising, buying, marketing, content and shop management
·Employee search and team development to build a strong merchandising team
·Development of a business-wide process for a future oriented campaign planning
·Constant sales performance over budget, CR optimization on the product detail page of 5%
·Implementation of a photo process tracking to ensure availability
·Strategy & realization of an eBay outlet store for Peek & Cloppenburg to secure sale
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