Marketing Manager “Salone del Mobile” (multiple responsibilities) From 2015 to present
Marketing Design and management of customer base data; analytics and BI insights for Milan, Moscow and Shanghai exhibitions. Results: +4-10% in the visitors number in the 2015-17 editions
Brand Management Development of the role and the event identity of the “Salone del Mobile”, supporting innovation in the value-offering of all the actors involved
Business Value Analysis Research and data analysis to determine the business contribution delivered by the organized fairs and events to all level of participants.
Event Manager “Federlegno Arredo Eventi Spa” From 2013 to 2015
Organisation of three editions of “Wood and Furniture Forum” (around 1000 companies involved per edition) and two editions of “Wood and Furniture Industry Innovation Forum”, an event focused on promoting a selection of the best industry innovations.
Sales Manager – “Federlegno Arredo Srl” From 2007 to 2013
After having established (design, organization and staffing) the new Sales Office, it has successfully supported the growth of the customer base of “Federlegno Arredo” from 2254 associated companies in 2007 to 2839 in 2013 (+25% in the overall number of associated companies/entities with an average of 350 new registrations per year)
The sales results during just “Salone del Mobile” events (major sector fair), have achieved a result of plus 88 new customers in 2011, plus 114 new customers in 2012 and 104 new customers in 2013.
Earlier Work Experiences
From 2002 to 2006
Intellectual Property Protection “Federlegno Arredo”; Orientation and Support of associated companies
From 1997 to 2001
General Secretary of “Assufficio” – Association of Office Furniture Industries and Accessories (branch of “Federlegno Arredo”)
From 1994 to 2001 International Promotion Referent – Exhibitions in China and Singapore – “Federlegno-Arredo”
Education and Research Projects
1995-98 Ph.D. - Public Accounting, Università degli Studi, Turin
1989-94 University Degree (Laurea) in Political Science, Università degli Studi - Milan
1993-94 Master in Tourism Management, Scuola Commercio Turismo, Milan
1993 Research project - Human Capital Indicators, Università L. Bocconi - Milan
Advanced Training Courses
2017 Social and Consumer Information Scientist for Marketing
Intelligence Università Cattolica del Sacro Cuore - Milan
2017 Excel Power Tools for Business Intelligence Sediin Spa - Rome
2017 Excel: Advanced Analysis Tools Sediin Spa - Milan
2016 Business Development at the Fairs Federlegno Arredo Academy - Milan
2015 Master in Project Management Europe Management Consulting Group - Milan
2015 Workshop Innovation Management Studio Panzarani & Associates- Milan
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